Namacheko was founded in early 2015 by Dilan and Lezan Lurr, brother and sister in a Kurdish family.  We moved to Sweden when my sister and I were but children. From the beginning, we were encouraged to learn as much as we could about all aspects of Western culture, while still being highly mindful of the rich history of our people.

This juxtaposition of two societies enriched us, but we also felt a loss of identity. This loss, and the inevitable search for belonging, has always peaked our interest in human psychology, interactions and the dreams we all hold on to.  This became evident when we traveled
back to Kurdistan in April 2015. It was the first time we went back to our roots, but we now had an infinitely more mature look on what we saw. This experience formed what would eventually become our collection.  The most important aspect of all this is the present, the now. We get inspiration from our memories and family story. This collection Serdem Nivar AW17 (Kurdish for Generation of Now) comes from the comparison between Dilan and Lezan as Kurds, and Dilan and Lezan as Swedes.

Therefore we decided to create a collection inspired by our own search for an identity as citizens from two countries. We started with the
notion of freedom and expression, but most importantly the ability to dream without limitation.  We have drawn influence from different artists, mainly in the feminist art movement, and also traditional Kurdish love songs from the 60s by artists like Merdan. We also looked up to Antonio Gaudi: the fluency of his forms transcend into the surreal, yet have a palpable respect for the laws of nature that surround it.
The luxury of the present is referenced by the fabrics used for the collection, like the cashmere from Joshua Ellis in Yorkshire or silk
from Taroni and Bucol. The idea of security and safety represents our alternative reality. The bulletproof jacket from the First World War
illustrates many of the recent debates about climate change and the consequences of modern civilization.  Pivotal to our collection are envelope pieces made from Taroni’s silk.  These translucent envelopes are mostly inspired by the transformation of the larva in its cocoon, before transforming into a butterfly.  A wearable collection that is futuristic, but at the same time holds all of our memories, and creates new ones for those who wear it.

Have a beautiful and successful week!


SOURCE:  Namacheko.


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